From the beginning, plan where you will mention your Community: on your website, on social media, in your newsletter, at events, on your podcast, and so on.
Naturally, we recommend going all out with your communication when you launch your Community. Afterwards, it is worth mentioning it again and again in an accessible, ongoing way. After a few weeks, you should be able to estimate your Community potential in the medium and long term.
A little reality check: if you do not have the resources or time for major activities at the start, that is no problem. Brief, clear, regular reminders – without bombarding people – are also very effective in the long term. And they come across as naturally likeable.